Modular Sweden
Modular Sweden
Sustainable modular housing and resale platform
Sustainable modular housing and resale platform
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This project explored modular housing as a solution to Sweden’s housing challenges, emphasizing sustainability and adaptability to fluctuating life situations. Research has revealed a growing demand for affordable, flexible housing, as well as a gap in platforms that support resale and community. Our solution was an online and offline community where owners of modular homes could buy, sell, and exchange units with integrated sustainability features.
This project explored modular housing as a solution to Sweden’s housing challenges, emphasizing sustainability and adaptability to fluctuating life situations. Research has revealed a growing demand for affordable, flexible housing, as well as a gap in platforms that support resale and community. Our solution was an online and offline community where owners of modular homes could buy, sell, and exchange units with integrated sustainability features.
Problem
Housing in Sweden lacks flexibility for changing life circumstances. Existing solutions are costly and unsustainable.
Research & Insights
Young professionals and retirees alike value flexibility and affordability
Growing demand for modular housing in urban areas
With growing incentives surrounding sustainability, Swedes have begun looking for affordable housing alternatives that can adjust to their fluctuating life circumstances
Personas
🙋♀️ Anna, 32
🙋♀️ Anna, 32
Primary needs: Flexible, sustainable temporary housing
Digital nomad who travels frequently for work and adventure
Seeks eco-friendly accommodations that align with personal values
Requires reliable internet and a comfortable workspace
Prefers walkable neighborhoods with access to local culture
Values community connections despite a transient lifestyle
Frustrations:
Difficulty finding short-term leases without excessive fees
Rental properties with poor sustainability practices
Impersonal corporate housing lacking character or community
Inconsistent internet connectivity disrupting work productivity
Limited storage space for essential belongings
🙆♂️ Erik, 58
🙆♂️ Erik, 58
Primary needs: Affordable, adaptable living space
Empty nester transitioning to a new phase of life
Downsizing from a family home but wants to maintain comfort
Seeks flexible spaces that can accommodate visiting children
Looking for lower maintenance requirements and costs
Values a community with diverse age groups
Frustrations:
Emotional challenge of parting with family home memories
Finding appropriately-sized housing without sacrificing quality
Properties designed primarily for young singles or families
High costs of well-located properties in familiar neighborhoods
Difficulty finding spaces that adapt to changing physical needs
Market Context
Market analysis proved that although modular homes exist, they are either lacking an integrated resale and community-driven platform, or are considered as temporary living solutions.
Solution Concept
An online and physical community for modular home dwellers and resellers, starting in Sweden with potential global expansion. Made for those with changing needs, a drive for sustainability, and the spirit of connecting with like-minded people.
Value Proposition
Creating a like-minded community of modular home dwellers, keeping circularity at the center of our mission by making it easier than ever before to reuse, recycle, and resell.
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Community
Physical plots of land (starting in Jönköping, Sweden) where Modular Sweden home dwellers can live
Resale marketplace integrated into the platform
Community-driven design through concepts of the circular economy
♻️
Sustainability
Circularity implemented through modularity and reuse of home parts through an online community
Conscious material usage
Sustainable engagement model
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Modularity
Flexibility for fluctuating life stages
Accommodates changing needs and availability
Easy fixes to traditional home renovations
Design Process
User and Landscape Research → Market Refinement → Business Analysis → Community Feedback → Iteration
Key Decisions
Application Creation
Simple resale routine
Home filtering options for buyers
Intuitive property upload interface
Virtual and uniform staging tools
Comparable property analysis
Sustainability
Modularity factors
Circular economy co-creation
Energy, water, solar, carbon footprint, materiality, efficiency ratings
Green certification compatibility
Community Engagement & Exchange
Real-time and secure chat functionality
Document sharing capabilities
Negotiation opportunities
Transaction capabilities
Final Outcome
My Contributions
My Contributions
User research
Market analysis
Legal research
Geographical positioning
Partnership creations
Product roadmap
Potential Next Steps…
Potential Next Steps…
Pilot launch in Jönköping, with expansion into other Swedish regions and Scandinavian countries.
Next Project
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